Just like Facebook, Instagram or Snapchat Pinterest is a platform that users access mostly through smartphones. This is one of the most popular formats on Pinterest. Share content in "step-by-step" tutorial format. Do you know what are the specifications of the different formats of Ads on Pinterest? Make sure that the quality and resolution of the images is always appropriate. Have you tried boosting your paid social campaigns with user-generated content (UGC)?Īdd your brand logo, both in the profile and in the creatives so that the ads are always associated with your brand.Īlways use the right images. Instead, try using images that show how the product or service can be used. Show the uses of your product or service: One of the main mistakes in Pinterest Ads campaigns is to run campaigns with catalog images where only the product appears.
#Pinterest keyword manager how to#
To be successful on Pinterest, you need to learn how to communicate in an engaging and visual way. We could say that Pinterest is a visual discovery browser, as all search results are images or videos.
Tip #5 Advertises attractive and high quality content With the Pinterest tag, you can report conversions from nine types of activities on your website and review them in Ads Manager: With the right setup, you'll be able to optimize your Pinterest campaign budget. The Pinterest tag allows you to track conversions. Tip #3 Make sure you have the Pinterest tag properly installed Use elements of your ad content to broaden your audience and reach Pinterest users who may be interested.
Perform an accurate search to find out the keywords that are most prominent in your market and implement them in your Pinterest Ads campaigns.Įxpanded audience: This type of targeting works without keywords or interests. We could say that we manage to impact those users who are looking for us. Keywords: Keyword segmentation allows us to impact those people with a greater interest in our product or service. And this advantage allows us to segment users based on topics related to our product or service. Interests: One of the main advantages of Pinterest is that it is very easy to know the interests of users simply by consulting the boards they have created or follow, the content with which they interact or the keywords with which they search. This option also allows you to reach users similar to your existing audiences (actalike audiences) by finding new consumers and new users that can interact with your Pins. If the user has interacted with your brand in the past, both within the app and on your website, or are customers they will be reached through audience targeting. To find your perfect audience, there are also more targeting filters such as audience, interests, keywords or expanded targeting.Īudience targeting: Allows you to impact Pinterest users by combining the information you have on your eCommerce customers with information on how users use Pinterest. In Pinterest Ads, the options to define the audience include: gender, location and language, among others. Selecting the interests and age range of your target will make your campaigns much more efficient. The process of choosing the right audience for your Ads starts with knowing your buyer persona. Understanding which pins attract users' attention will give you information to choose your Pinterest Ads creatives and boost your paid media strategies. Pinterest users who interact with your brand's organic pins are likely to resemble the target of your social ads campaigns. Tip #2 Choosing the right audience and the right creatives Brands can choose to pay per click (PPC) or per 1,000 impressions (CPM). Shopping Catalogue: If you want users to discover your product while browsing Pinterest.
Actually, any objective achieves this result, the difference is that in this case brands pay per click (PPC) instead of per impressions.Ĭonversions: The goal is to get the user to perform actions with your brand, for that reason, CTAs usually include words such as: Register, Add to cart. Brands pay per view when the user has watched the ad for more than 2 seconds (VV).Ĭonsideration: If you are looking to optimize your campaigns to drive traffic to your website. Video views: Similar to Brand Awareness, in this case the objective is to get the video seen by as many relevant users as possible. Brands pay per thousand impressions (CPM). The chosen objective determines how the auction is bid:īrand Awareness: If you are looking to optimize your campaign so that your ad is seen by as many relevant users as possible.
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